Praxis für Zahnheilkunde Susanne Ziegler - visual identity

Susanne Ziegler is a young and passionate dentist. In the year of 2013 she decided to found her own dental practice in Rottenburg a.d. Laaber in Germany. Therefore a visual identity was needed.

Photography: Alexander Ziegler


We decided to use a unique sign that is both feminin and playful but also clearly related to the topic. Further it shows her democratic approach towards her employees. In contrast to that we used a strong and technical typeface named Trim, which underlines her profession. The colors of dark blue quality and soft flesh pink softness match up well together.

A holistic visual appearance was created consisting of stationary, website and signage for the practice rooms.