Utgårds Trafikskola is a driving school in Gothenburg. After an efficient and interesting workshop, it was possible to capture Utgård's philosophy and wishes for a new visual identity. One of the approaches was to highlight the school's long and family related history, but also translate it into a modern and dynamic visual language. The outcome is a logotype and a website.
Developed in cooperation with Handelsmarketing and CTK in Gothenburg